If there’s one thing nearly everyone can all agree on it’s that ads are annoying.
Everywhere you look you’re being bombarded by advertisements and it’s nearly impossible to escape. Whether it’s billboards, digital ads, print, social media, they even have ads now in Google Maps.
The average person sees more than 10,000 ads everyday in all these various forms. They’re being bombarded at every turn, sometimes from the same brand over and over again. It’s a tactic that companies use in hopes that they’ll eventually catch your attention. Annoy the consumers enough times until one day they make a purchase.
But have you ever considered what being flooded with ads has really cost you?
It’s one thing for ads to get on your nerves, but they become an entirely new burden when they begin taking your resources.
Ads have become so ingrained into our daily lives that it’s become easy to turn a blind eye to them; making it hard to see what they take from us day in and day out.
Everyday ads are wasting hours of your time, costing you large sums of money each month, and stealing your personal information and data. Each day the small increments add up and have a big impact on your life more than you may realize.
Let’s shed a little light on the subject. We’ll breakdown what ads are really costing you and how you can get your time and money back while keeping your data secure.
Wasting your time
Life is short. I bet you’d be shocked to realize how much you spend of it viewing advertisements.
It may not seem like much, especially when it’s all spread out, but all the time you spent in between commercial breaks, waiting for video ads to finish playing and the seconds spent exiting out of pop ups and banner ads really add up.
The average viewer spends 15 minutes of every hour watching TV commercials, meaning that 25 percent of TV viewing time people is wasted watching advertisements. Since the average American spends 2.8 hours watching TV each day, people watch about 45 minutes worth of TV commercials everyday.
When it comes to digital ads, users spend more than six percent of their time online looking at ads. For every hour a person spends navigating the web, they spend more than two and half minutes getting interrupted by ads.
Overall, it’s estimated that consumers come in contact with ads for more than and hour and a half each day across traditional and digital platforms. This means that over the course of a year, you waste a whopping 22 days in total viewing ads.
That’s right, 22 days out of the year. This wouldn’t be so bad if this were something consumers actually enjoy, but this is time that consumers spend on something they hate and on something that is an non consensual activity.
Costing you money
Contrary to what you may think, ads are actually costing you money. Technically stealing you hard earned cash from right under your nose.
Magazines are 45 to 51 percent advertisements. Since a normal magazine costs $1.65 per copy, consumers pay between 74 and 84 cents for print ads alone. This can add up to $8 — $10 if you have a yearly magazine subscription. Unless you like print ads, you are being ripped off.
The services you pay for are also costing you money. The average cable bill is $100.97 a month and since TV watchers spend 25 percent of their time watching ads this means customers are spending about $25 each month just to watch commercials. So $300 every year in advertising on top of all the hours you waste watching them.
Data charges on mobile digital ads also cost users on their monthly phone bills. On average people are charged $23 for data used to load unwanted ads, totaling up to $275 a year. Not only are these costing you money, but they also slow down your browsing load time and can waste up to 21 percent of user’s phone battery life.
Between the magazines, TV commercials and data charges, people are spending hundreds of dollars on advertisements every year that they do not need or want.
Stealing your data
Possibly the most intrusive aspect that ads take from you is your personal data.
Tech Pro Research conducted a survey which showed that 30 percent of companies are using Big Data (the means by which most companies collect, store and use customer data) in some way.
They can collect a variety of data points about you from your social media profiles, search history, actions, words, demographics and nearly any aspect of your online life. These businesses then sell, share, publicize and exploit your personal information without compensating you for it at all.
Corporations like Equifax, for example, have data on over 800 million individuals worldwide which generated $3.1 billion last year.
In many cases, companies do not give customers the option to opt-out of their data collection process. Most just collecting the data behind a mysterious curtain that the consumer is unaware of. This means data is literally being stolen without the consumer even knowing about it.
This is why policies like the GDPR and CCPA have been put in place. The GDPR was created by the European Union to give consumers control over their data and create consistent data privacy laws. The CCPA is a similar privacy act by the California state government that requires companies give consumers an opt-out alternative for their data collection procedures.
How to get it back:
The biggest problem with advertisements is that they take your time, money and data away from you without asking for your consent or compensating you for participating. There is little-to-no ability for people to influence what ads they see, and therefore many users opt-out of the process completely by using ad blockers.
But there’s a new type of advertisement that consumers actually want to interact with. Vidy is the world’s first decentralized, truly distributed video-ad platform for fair and consensual advertisement consumption.
Vidy gives people back their time since it’s opt-in advertising. With Vidy’s invisible ad layer that rests atop any webpage, the user only views the ad if they chose to. Customers hold down on to a Vidylink (think hyperlink, but better) to watch a relevant ad to the content that they are on, then they are rewarded for the time they spent watching it.
The consumer has the power to choose when they enter the ad ecosystem and can do so in a way that doesn’t interrupt their content consumption.
Since Vidy is non-intrusive, it saves people money by not forcing them to use unwanted data. And not only does it save users money, but they are also rewarded for entering the ad ecosystem. The longer a user holds down on the Vidylink, the more VidyCoin they earn.
And finally, Vidy uses the power of blockchain to bring security and privacy to all parties involved. Within Vidy’s data layer, smart contracts containerize user data for secure and private target marketing. The data layer was built with only two endpoints, there is a publisher facing ingestion point and a consensus layer-facing delivery point. No data is every revealed to any larger entity and your online activities are not stored or shared.
Vidy is a better way to be involved in the ad ecosystem because you are rewarded for your time, you’re content consumption is uninterrupted, you’re shown relevant ads when you choose to see them and your data is always safe